2019 - 2020 设计趋势 · 图形篇

Short 3D Videos

3D短视频

@arbenl1berateme

由于3D是主要趋势，小而重复的3D图像也值得注意。添加3D真实纹理和效果，可以带来独特的视觉感受。

As 3D become a main trend, short and repetitive images using 3D are also noticeable. Adding the real texture and 3D effects can convey unique atmosphere.

AR 和VR技术的发展，对平面和多媒体的设计趋势产生了很大的影响。这些新技术使人们对品牌有更加立体的体验。

The development of AR/VR technology had a great impact on graphic and multimedia design trends. Recently, these new technologies lead people to have three dimensional brand experience.

Le Graphisme Augmente Graphic Poster

Le Graphisme Augmente 图形海报

@Laura Normand

尽管是印刷海报，它也允许人们通过印刷材料使⽤3D AR技术获得交互式体验。印刷海报只包含简单的几何图形和极小的信息，但当你通过手机查看时，将看到获得更多的信息和看到立体的形状。

Even though it is printed on a paper, this poster allows people to have interactive experience using 3D AR technology. The poster only contains simple geometric graphics and minimal information, but when it is seen through mobile, people can get more information and see three dimensional shapes.

Apple Music x Memoji Advertisement

Apple Music x Memoji 广告

@Apple

Apple使用基于AR技术的memoji来推广Apple music。著名艺术家如Ariana Grande推出了他们的最新歌曲，通过这支广告，Apple一起宣传了Apple Music和memoji。

Apple used the memoji to advertise Apple music which is based on AR technology. The famous artists such as Ariana Grande promoted their latest songs, while Apple had advertised Apple Music and memoji together through this ad.

NIKE - Shanghai Never Done Shop Campaign Website

Nike：上海Never Done运动店铺网站

@AKQA

上海耐克通过AR技术实现360度网上零售的项目，可以让消费者根据运动的出汗量来进行购买和体验服务。

This is a Shanghai Nike's 360 degree online retail shop project through VR technology that allows you to purchase and experience services based on the amount of sweat that you made through exercise.

Audi Quattro Coaster Advertisement

奥迪Quattro Coaster广告

@POL

这是奥迪利用AR技术的项目，它能让消费者将汽车从银幕上带到自己的位置，从而积极体验开车的感觉。

It is Audi's project that use AR technology to bring the car to its own place and allow the consumers to actively experience driving the car.

League of Legends - World Championship 2018 Opening Ceremony

2018年英雄联盟全球总决赛开幕式

@League of Legends

2018年英雄联盟的开幕舞台利用AR技术，使演唱POP / Stars的真人歌手和游戏里K / DA角色一起同台演出。这些被实时跟踪的角色，在实际舞台上带来了真实的表演效果。

The real singers who sang POP/Stars on the opening stage of the League of Legends 2018 and the characters of K/DA had stage together using AR technology. The characters were tracked in real time and gave the effect of performing on the actual stage.

新复古，用现代感觉诠释复古，已成为一种新趋势。新复古是一个结合了"新"和"复古"的词，是对过去怀旧的现代诠释，不仅是设计，在时尚，建筑，流行文化等各领域都是一种新趋势。

New retro, which interprets retro in a modern sense, has became a new trend. New retro is a word that combines 'New' and 'Retro', a modern interpretation of nostalgia for the past. It has become a new trend not only in design but also in various fields such as fashion, architecture and pop culture.

Retro Style Videos

复古风格视频

@dennybusyet  @thekidzzzzz

流行于80年代和90年代的电子游戏，和好莱坞电影的复古图像与视频，被重新诠释后，再一次流行起来。

Retro graphics and videos that reinterpret video games and Hollywood movies that were popular in the 80s and 90s became popular again.

Fritz Coffee Company Brand Identity

Fritz Coffee Company品牌识别

@Jo In Hyuk

韩国著名咖啡品牌，Firtz Coffee创造了独一无二的，具有复古logo和图形的品牌标识。

As well known cafe branding case in Korea, Firtz Coffee created a unique brand identity with retro logo and graphics.

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趋势不会朝一个方向发展，它可以扩展成各种各样的方式，就像我们看到的反映了最新趋势的3D、AR/VR技术也包含了复古风格一样。我们希望这些不同的趋势能以新的方式被应用，从而创造出新颖而有趣的设计。

A trend does not flow in one direction but can extend to various ways as we see how latest design trend reflects technologies such as 3D and AR/VR but also contains the retro style. I hope that these various graphic design trends will be applied in a new way, so that creative and interesting design outputs can be created.

感谢您的阅读，图形设计趋势至此告一段落，敬请期待下一篇"IP形象设计趋势"…

Thanks for your reading and it comes to the end of Graphic Trends. IP Character Design Trends are coming soon…

感谢阅读，以上内容均由腾讯ISUX团队原创设计，以及腾讯ISUX版权所有，转载请注明出处，违者必究，谢谢您的合作。

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