2019 - 2020 设计趋势 · 图形篇

Belif Brand Illustration

Belif品牌插图

@Superfiction

这是基于3D角色的2D图案设计示例，运用于包装设计和品牌视频。

This is an example of 2D pattern design based on 3D character which is applied on package design and to the brand video.

等距设计是一种将二维图形绘制成三维的方法，最近已成为一种趋势，在图形和动画视频中被广泛应用。许多设计师通过运用这种技术，在一个框架中显示整个图形，创造有趣和独特的氛围，呈现出一种全新的视觉印象。和去年一样，等距设计在今年似乎也会越来越流行。

Isometric is a method to draw 2D graphics in to three dimension which has been a trend widely applied in graphics and motion videos recently. A lot of designers use this technique to give a new impression by showing the whole graphic in one frame, creating a playful and unique atmosphere. It seems that isometric will be also popular this year as last year.

Isometric Illustrations

等距插画

@Mohamed Samir

经常使⽤等距技术和彩⾊渐变的插画家Mohamed Samir设计了一系列富有趣味性的海报。

The illustrator Mohamed Samir who often uses isometric techniques and colorful gradients designed a series of interesting posters.

Isometric Videos

等距视频

@Matthieu BRACCINI   @Panic Studio

将大物体变成微小模型的等距设计方法能给人留下印象，最近可以看到很多运用了这种方法后，屏幕变得更加特别和有趣的案例。 

The isometric method can give an impression that objects become like a miniature. Recently, a lot of cases can be seen which have made the screen more special and interesting using this isometric technique.

结合不同媒介的各种图形，创建有趣的效果是过去常见的一种方式。最近，结合大胆色彩，逼真照片和3D图像给大众新鲜感受的案例也很多。含有扁平化元素的真实图片和视频是2019的主要趋势之一。

Combining various type of graphics from different media was a common way to have an interesting effect from the past. Recently, there are lots of graphic cases that gives fresh impression by combining bold colors, realistic photographs or 3D images. Realistic images or videos combined with flat elements are considered to be one of the major trends of 2019-2020.

3D Videos + 2D Graphics

3D视频+2D图形

@Sergio Fuego  @giantantstagram

当2D和3D图像组合在一起，立体效果可以更加独特和突出。这是使用了此方法的优秀视频案例。

When 2D and 3D images are combined, three dimensional effect can be more prominent and special. These videos are good cases using this method.

Live Action Videos + 2D Illustrations

真人实拍视频+2D插画

@+CRUZ

匡威活动视频是一个很好地混合了拍摄视频和2D图形的案例， 

This campaign video of Converse is a good design reference which contains the mixture of live action videos and 2D graphics.

Live Action Videos + Glowing Scribble Animations

真人实拍视频+发光涂鸦动画

@blottermedia  @jamiethraves

在真人视频中添加发光的涂鸦动画，可以使视频更具动态性和趣味性。当下，SNS平台上越来越多舞者和歌手的视频都使用这种效果。

By adding glowing scribble animations to live-action videos, the videos can be more dynamic and interesting. Recently, more videos of dancers and singers in SNS platform apply this kind of effect.

2D Illustration Style Videos using 3D

运动3D的2D插画视频

@phellaz  @blublustudios

有很多作品很难知道它是2D还是3D。用3D表达物体运动，而不是简单地使用2D图形，这种视频能传达一种新的视觉感受。

There are a lot of work that is hard to know whether it is 2D or 3D. These videos can convey a new feeling by expressing the motion of the object in three dimensions rather than simply using 2D graphics. 

当通过SNS共享图形图像变得非常普遍时，短小和重复的动态图形也变得很易见。logo，2D插画， 3D图像和各种各样的图形都以短循环动画的形式共享。

As sharing graphics and images through SNS has become very common, short and repetitive motion graphics can be easily seen. A brand logo, illustration and various graphics are all shared in a short looping animation form.

Short 2D Animations

2D短动画

@motionmarkus

这些短视频通过在简单的扁平插画里重复使用短动作，传达了一种独特而有趣的形象。

These short videos convey unique and fun image by repeatedly applying short actions to a simple and flat illustrations.