2019 - 2020 设计趋势 · 图形篇

明日之子品牌识别

@Plus X

腾讯视频和哇唧唧哇联合出品的选秀节目明日之子，用多种渐变色圆形表达不同选手的才华。随着节目的进行，图形主题也会随选手的变化而变化。

A branding for Tencent Video and Wajijiwa's idol audition program 'Mingri Zhi Zi', expressing the talents of the participants with colorful gradients in different forms of circles. The graphic motifs change with participants as the program goes on.

与过去基于固定网格系统的布局相比，最近越来越趋于使用仅显示图像一部分的非对称布局。虽然好像只显示整个图像的一部分，设计师却可以在大系统中无限延展每个图形。你可以认为平衡被打破了，设计师却可以更加自由地应用图形元素，呈现更强烈的视觉印象，还可以有很酷的图形组成。

Recently, asymmetric layout which only shows a part of the entire image has been applied a lot compared to the past when it was often designed based on the fixed grid system. Although each application seems to show only a part of the entire image, designers can apply the graphics to each applications that extend infinitely in a large system. By applying asymmetric layout, designer can have more freedom about applying the graphics elements which can convey a strong impression.

Graphic Poster Designs 

平面海报设计

@Vasjen Katro

设计了各种各样图形的Vasjen Katro，不断尝试的形状，颜⾊和布局也反映了最新的趋势，特别是不对称和开放式布局。

Graphic designer Vaszen Katro keep tries experiments with shapes, colors and layouts reflecting recent trends. Especially, there are many graphic outputs using asymmetrical and open layouts which are recent trends.

Easy Peasy Brand Identity 

Easy Peasy品牌识别

@CFC

Easy Peasy是韩国著名化妆品公司Amore推出的独立化妆品品牌，以品牌关键词轻松、活跃、有趣和大胆为基础，尝试给用户更加简单和亲切的感觉。品牌用看似自由的手绘波浪线贯穿于整个图形设计，打造不对称之美，展现了自由和亲近的形象。

Korea's leading cosmetics company(Amore)'s independent cosmetic brand 'easy peasy' tried to make this color cosmetics brand feel easier and more familiar based on their brand keywords easy, active, fun, bold and chat. In particular, the curves that seem to be drawn freely by hand applied throughout the branding system make all the graphics asymmetrical and express free and friendly brand image.

移动图标已成为趋势很多年了，现在应用交互元素的品牌案例也很多。比起强而有力，灵活而简单，能随内容做出响应和更改的交互图标俨然已成为一种新的趋势。

A moving logo that has been already a trend for years and now there are some branding cases that applies interactive elements. Rather than applying a strong and powerful fixed logo, flexible and easy brand communication method has became a trend by using interactive logo which responds and changes regarding to the contents.

Glow International Light Art Festival Brand Identity

国际光影艺术节品牌识别

@George&Harrison

这是交互图标的其中一个案例，用简单的方形作为基础，延展出各种各样的形状和图案。这些基本元素保持了简单和最大化的交互式图像效果。

It is an example of identity that can expand the shape into various graphics and patterns using a simple square as a basic unit. The basic graphic elements are maintained simple, maximizing the effect of interactive image.

SM Entertainment Brand Identity

SM娱乐品牌识别

@CFC

韩国最大娱乐公司之⼀，SM娱乐开发了一种新的品牌标识来反映其不断扩展的业务。它将基本圆形改变成了不同形状与S和M产生关联。灵活的符号和各种颜色的圆形图案是SM娱乐视觉识别的核心。

SM Entertainment, one of Korea's largest entertainment agencies has developed a new brand identity that can reflect their expanding business. It is a flexible identity which basic circle changes it's shape continuously making forms like connected S and M. The flexible symbol and the circular pattern of various colors are the core of SM Entertainment's visual identity system.

59th Thessaloniki International Film Festival Brand Identity

第59 届塞萨洛尼基国际电影节品牌识别

@Beetroot Design

这是电影节一个有趣的识别案例，用卷轴缠绕的图像代替寻常的电影节标志。它不是固定的，而是复杂紊乱的，以复杂的方式排列各种不同的颜⾊和图形，表达了电影节的目的——通过电影传达多种多样的故事和情感。

This is an interesting branding case of a movie festival, designed with the images of film reel tangled instead of using a formal logo. It is a complex tangled film form which is not fixed, reflecting various colors and images in a complex way expressing various stories and emotions that movies can share to people which is the main purpose of the festival.

The 6th Guangzhou Triennial Exhibition Brand Identity

第6届广州三年展品牌识别

@Another Design

传递展览核心信息，反复复制到三维空间的基本矩形，显示了展览的特征。在整个展厅中，你可以看到它以多种变动的形态被应用，同时也以不同的形状被运用到各式各样的场景中。

The basic rectangle unit conveying the core message of the exhibition is repeatedly copied in to three dimensional space which expresses the identity of the exhibition. This identity system has applied in interactive and modified forms throughout the exhibition, which has also been applied to various applications in different shapes.

3D趋势如此流行，以至于在平面设计趋势中也不得不讨论它。当下有很多3D图像尝试用复杂的纹理给大众展示生动逼真和新鲜感十足的印象。通过在3D几何形态中，添加逼真的纹理，创造在现实中不可能存在的图形，人们正在定义一种新的现实主义。

3D trend has been so popular that graphic trends can not be discussed without it. Nowadays there are many attempts to show more vivid and fresh impression by applying sophisticated texture to 3D images. People are defining a new realism by adding a realistic texture to the geometric 3D forms which creates graphics that can not exist in reality.

3D Illustrations

3D插画

@George Stoyanov

George Stoyanov通过组合各种几何形态来表达形状之美。这种视觉尝试很有意思，因为它很难在现实中制作。

George Stoyanov expressed the beauty of shape by compositing various geometric forms. This kind of visual attempts are interesting because it is difficult to make in reality.