2019 - 2020 设计趋势 · 图形篇

Adobe Think Tank Brand Visual Graphics

Adobe Think Tank 视觉图形

@Omar aqil design

这张图像由不同形状、纹理和颜色的几何物体设计而成，表达了Adobe Think Tank包含各种主题论坛的品牌特征。

This image was designed with geometric objects of different shapes, textures and colors expressing the identity of Adobe Think Tank which is a forum containing various topics.

The Hyundai - 'Super Consumers' Brand Video

The Hyundai 'Super Consumers'品牌视频

@Universal everything

将各种各样的材料和颜色运用到人类行走的形状当中，传递出一种非现实和新鲜感十足的视觉印象。

By applying various materials and colors on the form of walking people, this advertisement conveys an unrealistic and fresh impression.

NIKE - PG3 'Get Cozy' Advertisement

耐克PG3"舒适体验"广告

@GRIF

用柔软的毛皮材料营造耐克的主要感觉—舒适感，非现实的图形里有着生动的质感，让人耳目一新。

The main copy "cozy" feeling is applied as soft fur material which give a new impression. This unrealistic graphics in a realistic texture gives a fresh feeling.

使用有机图形并不是一种新的潮流，但我们发现今年也有大量的图形使用水和油等液体来表达效果。它有时被用作品牌的主图形，你可以在3D短动态图形中明显地感受到这种倾向。这种具有强烈色彩和渐变的有机形状，传达出一种精致而梦幻的感觉。

Using organic shapes is not a new trend that also can be found a lot recently on various graphics. It is sometimes used as a graphic motifs of brand identity, but also applied to short motion graphic videos or designed in 3D forms. This organic shape with strong colors or gradients conveys a sophisticated and dreamy atmosphere.

3D Videos with Organic Shapes

有机形态的3D视频

@cmttat

有机形态通常以3D形式被应用，并且广泛应用于SNS共享的短视频作品中。今年尤其有很多透明质感的案例，这些透明材质运用各种颜色，使色彩搭配产生变化，营造出神秘的气氛。

Organic forms are often applied in 3D, and this trend is widely applied in short video works shared on SNS. Especially for this year, there are many cases which transparent texture is applied to 3D organism form. This transparent material reflects the surrounding color and creates a mysterious atmosphere by applying various colors.

Peacock Society 2018 Brand Identity

Peacock Society 2018 品牌识别

@Irradie

将明亮多彩的渐变色应用于有机形态，这些图像表达了巴黎电子音乐节的特征。

By applying bright and colorful gradient to organic shapes, this graphics express the identity of electronic music festivals in Paris.

各式各样的平面插画曾经退出过潮流，但现在已经成为一种强烈的设计趋势。很多品牌都通过聘请知名插画家的方式，用平面插画给大众新的印象。去年以来，除了2D， 3D角色插画也成为一种趋势被应用到越来越多的品牌设计当中。

Illustrations once had been backed up in trend by various graphics using photographs but now became a strong design trend. Lot of brands are trying to use graphics that can give a new impression to their brands by hiring famous illustrators. In addition to 2D illustrations, 3D character illustrations have become a trend since last year and more cases are being used for branding.

Uber Brand Illustration

Uber 品牌插画

@Leo Natsume

运用于Uber品牌新形象的插画，是其简洁有序品牌系统中有趣的一部分。 

The illustration style applied in Uber's new identity are the fun elements in the concisely organized brand system.

Spotify - 'Music is with you' Illustration 

Spotify-"音乐与你同在"插画

@Circus

这是Spotify运用了2D插画的品牌视频。手绘质感，色彩简单，人形的四肢都很大是最近的插画趋势。

It is a brand video of Spotify using 2D illustration applying hand-drawn texture, simple color and big limbs which are the recent illustration trends.