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2019 - 2020 设计趋势 · 图形篇

石头发布于:2019-4-26 10:29 |原作者: 腾讯ISUX |
石头
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简介: ISUX Design Trend Report 为了和大家分享关于设计趋势的见解,ISUX研究了2019-2020的设计趋势。没有必要去遵循年度设计趋势报告,但是否意识到这一趋势,对设计师来讲却非常重要。首先,我们总结了平面设计的总体趋势,同时也研究了从Zepeto app 和 Memoji开始的,最近扩展 ...

版权申明:本文出自“腾讯ISUX ”原创,感谢“腾讯ISUX ”的原创文章分享!

ISUX Design Trend Report

2019 - 2020 设计趋势 · 图形篇 飞特网 设计理论

FEVTE编注:更多平面设计理论学习请访问飞特网平面设计理论知识栏目,地址:https://www.fevte.com/plan/shejililun/

2019 - 2020 设计趋势 · 图形篇 飞特网 设计理论

为了和大家分享关于设计趋势的见解,ISUX研究了2019-2020的设计趋势。没有必要去遵循年度设计趋势报告,但是否意识到这一趋势,对设计师来讲却非常重要。首先,我们总结了平面设计的总体趋势,同时也研究了从Zepeto app 和 Memoji开始的,最近扩展出来的IP形象设计和角色设计趋势。

ISUX has done a trend research to share insights on 2019-2020 design trends. It is not necessary to follow the annual design trend report, but it is important whether the designer is aware of the trend. First, we summarized the overall graphic design trends and then went through the recent expansion of the character market. Also, we have researched the avatar design trends started from the Zepeto app and Memoji and analyzed the UX trend for the last.

在本文中,我们想分享ISUX设计趋势报告的第一部分"通用设计趋势"。在这一部分里,我们展示了当下各种品牌和动态图形的案例,总结了12个值得注意的平面设计趋势。

In this article, we would like to share 'Graphic Design Trends', the first part of the ISUX design trend report. 'Graphic Design Trends' shows the recent branding and motion graphic cases and summarizes 12 notable trends in overall graphic design.

2019 - 2020 设计趋势 · 图形篇 飞特网 设计理论

排版一直是设计的重要元素,,也是传达品牌强烈信息的手段。从去年开始,粗大的无衬线字体和强有力的排版被应用到许多品牌设计当中,这使得它成为平面设计趋势的一部分。此外,也有越来越多的品牌采用动态和反映了3D趋势的三维字体版式设计。

Typography is constantly an important element in design and is used as a method of delivering strong brand messages. Since last year, a lot of brands applied bold san-serif fonts or used strong typography on their designs which has made this become a part of graphic design trend. In addition, there are a lot of typography designs applying motions and can also find three-dimensionally moving typography designs reflecting 3D trends.

Kinetic Typography Poster 

动态字体海报

2019 - 2020 设计趋势 · 图形篇 飞特网 设计理论

@Andrei Robu

这张动态排版海报不是简单地放置图形和文字,而是将移动的3D文字放在固定的图形上,传达新的视觉印象。这些图形主要通过SNS以短循环视频的形式共享。

This is a moving poster design with a kinetic typography concept. Beyond simply placing image and text, three dimensionally moving text over a fixed image conveys a new impression. These graphics are mainly shared through SNS in forms of short looping video.

Uber Brand Identity  

Uber品牌识别

2019 - 2020 设计趋势 · 图形篇 飞特网 设计理论

@Wolffolins

Uber开发了一种无衬线字体用于品牌logo的再设计,并将其贯穿于整个品牌系统。采用了这些品牌字体的动态海报,更为有力地传达出Uber的品牌信息。

Uber developed san-serif brand fonts along with logo redesign and applied them throughout the brand system. Uber's moving posters designed with their brand font strongly deliver Uber's brand messages.

Squarespace Brand Identity 

Squarespace品牌识别

2019 - 2020 设计趋势 · 图形篇 飞特网 设计理论

@Dia studio

Dia studio常将动态文字应⽤于品牌项⽬,"Squarespace"是其代表作品之一。

Dia studio often applies kinetic typography to their branding projects. Squarespace branding project is one of their representative portfolio.

Design Market by FAD Campaign Brand Visual Graphic 

FAD视觉图形

2019 - 2020 设计趋势 · 图形篇 飞特网 设计理论

@Practica Studio

以3D形态传递活动信息的版面设计,就像礼品包装一样。这种循环的gif图也作为品牌主图形被运用。

A typography design case which contains event information applied in 3D form as if it were a gift wrapping. A looping gif was applied as a main graphic of the design system.

Nike Women Korea Campaign Advertisement 

韩国女性耐克运动广告

2019 - 2020 设计趋势 · 图形篇 飞特网 设计理论

@Wieden & Kennedy Tokyo

韩国艺人支持女性主观活动的耐克运动广告,也采用了大胆的哥特式字体。这些由Guteform设计工作室设计的字体有基本的延展形式,同时有一个系统能延展成更为宽大的形式以适配媒体的比例。这种动态化的强烈的排版传递了活动信息,和其他设计元素的互动,最大限度地发挥了图形效果。

The Nike Women's advertising campaign in which Korean celebrities appear to support the subjective life of women, also applied bold gothic for their font. This font which is designed by Design Studio Guteform, basically has an extended form and also has a system that extends to a wider format to match with the proportion of the media. Dynamic and intense typography delivers messages of the campaign and interacts with other design elements which maximizes the graphic effect.

2019 - 2020 设计趋势 · 图形篇 飞特网 设计理论

App Icon Design

APP图标设计

2019 - 2020 设计趋势 · 图形篇 飞特网 设计理论

越来越多的手机APP图标使用渐变色

Recently, a lot of mobile apps apply colorful gradients on their icon design.


Eurosport - Pyeong Chang Olympic 2018 Brand Identity 

欧洲体育—2018平昌冬奥会品牌识别

2019 - 2020 设计趋势 · 图形篇 飞特网 设计理论

@DixonBaxi

欧洲体育台2018年平昌冬奥会的转播也将强对比和渐变色运用于多数场景中,包括logo,图形和摄影。荧光图形和深⾊背景的对比,尤为深刻地凸显了冬季运动的感觉。

Eurosport's 2018 Pyeong Chang olympic broadcast also applied strong color gradient to all the application designs including logos, graphics and photography. Especially, the contrast of fluorescent graphic and the dark background emphasis the atmosphere of winter sports.

Basketball Forever Brand Identity 

Basketball Forever品牌识别

2019 - 2020 设计趋势 · 图形篇 飞特网 设计理论

@Notreal

NBA新闻广播公司品牌重塑项目所使用的,诸如彩色渐变和大胆排版的设计方法,也反映了最新的趋势。他们创作了一个系统,通过各种颜色,字体和布局的应用,可以产生各种图形输出。

This is a rebranding project of NBA news broadcasting company which reflects the latest trends like using colorful gradients and bold typography. They applied a system which various graphic outputs can be produced by applying various colors, fonts and layouts.

The Coming One Brand Identity

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