SAMSUNG focuses on creating an avatar that looks almost the same with the user to promote their high-technology. All the elements such as a face, skins texture, a hair are designed to enhance its reality.
QQ的厘米秀在现有的2D角色上设计了3D角色。同时，使用3D角色的一种新服务也即将发布。为匹配厘米秀10-20几岁目标用户的品味，3D版厘米秀的角色被设计成独特和可爱的感觉。不像其他角色，它的漫画风格颇具吸引力。3D版角色将会在2019年7月开始应用。
One of the QQ services, CM Show(厘米秀) has designed 3D avatar style in existing 2D avatars. Also, a new service using 3D avatars will be released soon. CM Show's 3D avatars are designed to give a cute, unique and lovely feeling to match the taste of 10-20s who are the target users of the CM Show service. Unlike other avatars, it has a manga-style appeal. 3D version avatars will be applied on July, 2019.
角色的形状和比例也各不相同，因此很难根据确切的标准去对它们身材比例进行分类。但一般来说，在具有高分辨率显示设备的媒介上，身材比例会更高。在高性能游戏机和高清动画（比如 Xbox）中使用的角色就具有相对高的身材比例。另一方面，在移动设备和小型游戏机中的则会比较低。
The bodies of avatars also vary in shape and proportion. So, it is difficult to classify avatars' body proportions according to exact criteria. But in general, avatars used in media with high resolution display devices have more higher body proportions. Avatars used in high-performance game machines and HD animation (such as Xbox) have relatively high body proportions. On the other hand, avatars used in mobile devices and small game machines usually have low body proportions.
大多角色服务都提供各种平台来让用户创建属于自己的角色。用户可以在调色板中通过选择头发和眉毛来创建多个面部组合，然后选择最为合适的（通常和自己相似）的那一个。像这个现有的2D 角色,它就是通过选择已经在库里准备好的图像然后将其组合而成。然而，如果是3D 角色，随着3D技术的进步，用户可以直接调整脸部的详细尺寸和位置，这使得每个用户都能拥有与其他人区分开来的属于自己的角色，给予了用户极大的沉浸感和更高的满意度。
Most avatar services have provided various palette for users to create their own avatars. Users can create a number of face combinations by selecting hair and eyebrows from a palette, and then selecting the most appropriate (usually self-similar) result. Like this, the existing 2D avatar was made by selecting images prepared in the library and combining them. However, in case of 3D avatar, with the advance of 3D technology, the user can adjust the detailed size and position of the face parts directly. This made it possible for each user to have his or her own avatar differentiated from others. This provides users with greater immersion and higher satisfaction.
自定义是游戏行业近年来最重要的一部分，它从用户在几个预制面部中选择其中之一发展而来。现在，用户可以通过逐个调整每部分来"设计"全身，这种自定义允许用户创建更加多样性和个性化的面孔，许多用户都热衷于此。用户投入大量时间在自定义以及实际游戏体验上，甚至还有一些社区供他们共享和交换自定义文件。现在自定义在游戏中已经成为一种新的游戏，用户需要一个允许他们自由改变面部的系统，而不局限于开发者提供的选项。由此，很多角色服务提供者都尝试理解和注入用户喜欢的这些趋势与需求。
Customization is one of the most important parts of the game industry in recent years. It has evolved from the way that the user has selected one of several pre-made faces, and now the user can 'design' the whole body by adjusting the each part one by one. This Customization allows users to create more diverse and personalized faces and many users were enthusiastic about this feature.. Users spend a considerable amount of time Customization as well as actual gameplay, even there're some communities for users share and trade their Customization files. Now, Customization has become another new game in the game. Users want a system that allows them to modify their own faces freely, not limited options that developers have provided. On this account, most avatar service providers are trying to understand and apply a trend and user's needs like these.
是否有可能通过只按一次快门来创建角色？一些服务通过人脸识别系统提供自动化角色生成功能。SAMSUNG 的AR emoji, SNOW的ZEPETO，快手的kmoji用他们的技术识别用户的图片并自动创建3D角色。当然，创建之后，用户可以做进一步的修改。除了新颖的概念之外，这种服务还通过结合面部形状和特征等多种方式来给用户提供便利。"面部识别"的新技术特别有助于向大众推出这些角色服务。
Is it possible to create an avatar by pressing shutter only once? Some services provide the automatic avatar generating function through facial recognition system. SAMSUNG AR emoji, SNOW's ZEPETO, and kwai's kmoji recognize the users' pictures with their own technology and automatically create 3D avatars. Of course, after the creation, the user can make further modifications. In addition to the fresh concept, this kind of service also provides convenience to users by combining many things such as face shape and features. The new technology 'Face Recognition' has contributed in particular to introducing these avatar services to the public.
与其他服务相比，ZEPETO更加致力于拍照部分，它提供了许多系统分类的姿势和情景模板，用户可以导入朋友的角色来一起拍照，也可以导入更多的朋友来拍摄集体照片。它还提供将纯色照片或真实照片背景相结合的能力。
ZEPETO put a lot of effort into the photo shoot part compared to other services. It provides many systematically classfied poses and situations templates. Users can import their friend's avatar to take a picture together, or they can import more friends to shoot a group photo. It also provides the ability to combine photos with solid color or realistic photo backgrounds.
3D 角色的光线、颜色、构图和姿势都经过很好的调整以便以它们可以自然地与各种真实照片的背景相融合。通过这些功能和详细设置，用户可以将ZEPETO的角色带到真实世界并创建逼真的图像。这种体验给用户一种新鲜和有趣感。
The light, color, composition, and pose of the 3D avatar images are well adjusted so that they can blend naturally with various real photo backgrounds. With these features and detailed settings, users can bring ZEPETO's avatars to their real world and create a realistic image, and this experience gives users a fresh feeling and interest.
这些拍摄功能可以让用户轻松进行各种二次创作，因为它可以很容易 1）通过alpha蒙版来合成背景；2）通过使用已提供的多种面部表情和手势来表达各种情绪；3）通过自定义功能生成各种角色。通过以复杂的方式使用这些功能， 用户可以创建分享包含他们故事的照片和视频（有多种渠道可以分享）。ZEPETO drama是一种在少女中流行的新类型，通过ZEPETO应用，用户可以参与创建和共享的过程并乐在其中。
These functions make it easy for users to create various secondary creations. Because it is easy to 1) synthesize the background through the alpha matte, 2) express various emotions by using many facial expressions and gestures already provided, 3) generate various characters through customization function. By using these functions in a complex way, users can create and share photographs and videos of their own stories. (There are many channels that share only such creations.) ZEPETO drama is a new genre that has been popular among teenage girls. Through ZEPETO application, users participate in both creation and sharing processes and actively enjoy this culture.
基于这些功能，ZEPETO与多个品牌开展了各种合作。通过合作，用户可以在特别准备好的背景、姿势和商品中拍照，也可以通过社交媒体主动分享这些照片。在运营初期与BTS的合作，帮助ZEPETO获得超高人气。（短短时间在社交媒体创下100000的分享记录）
Based on these functions, ZEPETO has progressed many collaborations with various brands. Through collaboration, users can take pictures using specially prepared backgrounds, gestures, and items. And users actively share those pictures through social media. Collaboration with BTS in the early days of operation helped ZEPETO gain popularity. (It recorded a million shares on social media in a short period.)
ZEPETO专注如何在真实世界中合成3D角色，也提供使用角色的AR相机服务。在角色服务之前，AR相机功能已经运用于各大相机应用中， 然而，当与角色服务相结合时，它带来了更强大的协同效应。过去，动物，面具和其他角色可以在脸上合成，但现在这些服务可以把看起来和用户相像的avatar直接放在他们的脸上，给予用户更强的差异化和沉浸感。
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