2019-2020 设计趋势 · Avatar角色篇

The following is a positioning map that arranges avatars according to their visual characteristics.

在这部分中，我们将探讨当前角色服务所反映的趋势，以及他们如何通过其优势来吸引用户。

In this section, we are going to explore what trends are reflected in the current service avatar services and how they are appealing to users through their strengths.

因为角色必须保持视觉的完整性，同时由于服务的性质，要如实地捕捉人脸，所以设计一个同时满足这些条件而又能吸引用户的角色是一项艰巨的任务。当变形、造型和真实在角色风格上以和谐比例混合时，这项服务能吸引许多用户。最近大部分服务都向3D 角色看齐，它们在立体感和现实感上都非常出色，能产生与众不同的风格。

Because avatars have to maintain the visual completeness while realistically capturing the face of the user due to the nature of the service, designing an attractive avatar that satisfies these conditions at the same time is a difficult task. When the distortion, the styling, and the reality are blended in harmonious proportions on the style of the avatar, that service can attract many users. Most recently, most of the services are watching on 3D avatars, which are excellent in three-dimensional and realistic feeling, capable of producing individual styles.

我们想简单比较三个典型角色的视觉差异。

We would like to briefly compare the visual differences that the some representative avatars have.

Zepeto追求完美平衡的外观，根据亚洲人的面部特征，他们减少眼睫毛的体积，使其变薄，把眼睛的倾斜度调到一个柔和的程度，以此给人温和感。另外，头部和手部被夸张地放大，这样面部表情和手部运动在不同角度都能很好地看到。

ZEPETO zepeto pursues an ideal and balanced appearance. They reduced the thinning and volume of the eyelashes according to the characteristics of the face of Asian people, and set the slope of the eyes to a gentle degree to give a warm impression. Also, the size of the head and the hands were greatly exaggerated so that the facial expressions and the hand movements can be seen well at various views.

Apple 注重简洁、清晰和丰富的情感。Memoji旨在通过动态移动所有部件来简化人脸的形状，并最大限度地利用人脸识别技术。这种简单而圆润的脸给人一种卡通般可爱的印象。

Apple focuses on simplicity, clarity and rich emotions. Memoji is designed to simplify the shape of the face and maximize the use of the face recognition technology by moving all the parts dynamically. A simplified and rounded face gives a cartoon-like and cute impression.

SAMSUNG致力于创建一个与用户看起来几乎一样的角色来推广他们的高科技。所有元素，如脸、皮肤纹理和头发都是为了增强它的真实性而设计。