BOLT支付平台VI设计

忘了我发布于：2023-5-4 07:58

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简介: ·OVERVIEWCheckout at the speed of a click. It takes about 50 milliseconds for a click to be performed, and in that brief glimpse of time an entire world comes alive. A database has been updated, a ti ...

·OVERVIEW

Checkout at the speed of a click. It takes about 50 milliseconds for a click to be performed, and in that brief glimpse of time an entire world comes alive. A database has been updated, a ticket has been created, an order is processed. All in a single click.⁣ Bolt’s shockingly simple checkout means fewer abandoned carts, and more lightning-fast shopping.

To bring this vision to life, we looked at every possible brand expression: from logo and custom typography all the way through motion principles, photography style, product UX/UI, marketing assets, internal comms, and a full launch campaign. Along the way we developed a new art direction and illustration style, as well as a unique sonic brand that brings Bolt into another dimension. Every element of the final system reflects the speed of the product, resulting in a brand that’s Bolt by name, and bolt by nature.⁣

·概述

支付在一个点击的速度。一次点击大约需要50毫秒，在这短暂的时间里，整个世界都活了起来。数据库已更新，票据已创建，订单已处理。只需点击一下。Bolt的结账方式简单得令人震惊，这意味着更少的废弃购物车和更快的购物速度。

为了实现这一愿景，我们研究了每一种可能的品牌表达:从标志和自定义排版一直到运动原则、摄影风格、产品UX/UI、营销资产、内部通信和完整的发布活动。一路走来，我们开发了一个新的艺术方向和插画风格，以及一个独特的声音品牌，把Bolt带入另一个维度。最终系统的每一个元素都反映了产品的速度，从而形成了一个以Bolt命名、以Bolt命名的品牌